BLOG PREVIEWS


HOW TO REPURPOSE CONTENT FOR A 70% CONVERSION RATE INCREASE

(April 23, 2022, 9:08AM)

Have you ever had a marketing campaign that wasn’t as successful as you’d hoped? Well, here’s how to turn that old content into new conversions – it’s called psychographic retargeting. Psychographic retargeting focuses on consumers’ purchasing habits based on their habits as well as their mental and emotional attributes. Imagine how effective your marketing content would be if you could literally enter the mind of your ideal audience. With psychographic retargeting, you can!

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TOP 5 NFT ARTISTS YOU SHOULD KNOW & INVEST IN

(April 16, 2022, 10:08AM)

From Kentucky to New Mexico and across the ocean to Tbilisi – I have identified the top 5 NFT artists that you should know and invest in now! The NFT market is constantly expanding. With an estimated 250,000 people trading NFTs on the OpenSea marketplace alone last month, investing in NFT art is more than a “trend”. You are experiencing the future of art collection and creative expression in real-time. Therefore, to pay homage to the NFT community whom I love and expose NFT investors to digital art with the best creativity and ROI – I will be featuring 5 artists each month that you should keep your eye on and your virtual wallet open to. READ THE FULL ARTICLE AT THE COPYWRITER'S CORNER

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3 WAYS TO ENHANCE YOUR OMNICHANNEL MARKETING STRATEGY TO IMPROVE ROI

(April 9, 2022, 12:43PM)

Omnichannel marketing is not a new term. However, how you innovate your omnichannel marketing strategy can make a significant difference in your ROI. Although omnichannel marketing is commonly pushed for retail and e-commerce businesses, it can actually be beneficial to various industries if properly implemented. With the right digital marketing expert, omnichannel marketing can benefit those in the entertainment industry, the food and beverage industry, the health industry, and many others! Here, we will highlight how to take an omnichannel marketing strategy from standard to innovative, and improve ROI.

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TOP 5 INDUSTRIES THAT WILL BENEFIT FROM AN NFT MARKETING STRATEGY

(April 2, 2022, 11:11AM)

Did you know that the top 5 industries using digital marketing to expand their brand awareness (and ultimately their revenue) in 2022 are Health, Fitness and Nutrition, Food and Beverage, Entertainment, and Education? These industries also see the highest ROI. 
Digital marketing is an affordable resource to test and analyze content strategies, identify creative ways to target ideal consumers, tap into better revenues, earn trust, and give your competitors a run for their money! The secret to maximizing your success with digital marketing is to remain ahead of the curve in your industry of business by effectively reaching your target market on ALL available platforms.

NFTs have become part of many everyday conversations and social media posts – so wouldn’t you want your business to be recognized in the realm of cutting-edge technology and the evolution of digital marketing? Now, if you feel you aren’t quite up to speed on the latest and greatest technology innovations, don’t feel bad – learn more about NFTs, blockchain technology, and Web3 so that you can make an informed decision. Here, we will discuss how an NFT Marketing Strategy can be beneficial in several different industries.
 
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3 WAYS TO TAP INTO OVER $140B IN SPENDING POWER WITH MILLENNIALS & GEN-Z

(March 26, 2022, 3:11PM)

In case you are unaware of how relevant and powerful Millennials and GenZ are to the economy and business marketing, let’s start with a few eye-opening facts. Millennials and GenZ compose over 72 million people and over $140 billion in spending power. These young men and women are innovative entrepreneurs who own real estate, have become successful investors, and are avid consumers. So, if you’re missing this audience in your business marketing – you’re missing out on a HUGE window of opportunity! Regardless of your industry of business, there’s an avenue to attract the Millennial and Gen Z dollar to increase your revenue and deliver the products or services they’re actively seeking.

This article will highlight the top 3 ways to appeal to the Millennial and Gen Z audience and eliminate any missed opportunities for brand awareness and revenue...

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TOP 5 SUMMER MARKETING TRENDS

(March 20, 2022, 1:51PM)

Typically, a summer “to-do” list consists of planning a vacation, possible home renovations, swimming, and catching some sun. Therefore, as a business owner, it's vital to remain current with marketing trends so that your money can be working FOR you while you indulge in these activities.

The foundation for thriving this Summer should consist of hiring a copywriter (if you do not have one already). Content is king, and the demand for copywriters is going to increase by 7.6% within the next 4 years – so snag a good copywriter NOW! You will need their expertise to navigate this summer’s marketing trends.

Let’s explore 5 marketing trends that will keep your business thriving this summer...

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