FACT: Nearly $41 billion of crypto was spent in NFT marketplaces last year with an estimated 250,000 people trading NFTs on Opensea alone (according to CNET and Chainanalysis) and what that means for business owners who incorporate NFTs into their marketing strategy is OPPORTUNITY!

WHAT IS NFT? Non-fungible tokens are non-interchangeable units of data stored on a blockchain in the form of digital ledger that can be sold or traded. Examples of NFTs include:

  • Artwork 
  • Photography
  • Videos
  • Audio

The in-depth answer to that question depends on how open-minded the business owner is, and how creative the digital marketer is.

  • Promotion
  • Branding
  • Rewards
  • Incentives
Check out this article to see the top 5 industries that can benefit from incorporating NFTs into their marketing strategy. However, there is an opportunity for ALL industries of business to incorporate NFTs into their marketing strategy. 

NEED REAL LIFE EXAMPLES OF NFTs BEING USED IN MARKETING AND/OR BRANDING? From music and events to entertainment and nightlife - the marketing possibilities are ENDLESS. NFTs and virtual experiences will soon be used to set businesses apart based on the "phygital" (physical and digital experience/perks) they can provide consumers or fans. 

Major food chains like Chipotle have already joined the evolution of business marketing with their virtual restaurant on Roblox that gave away $1 million in FREE burritos. Now, wouldn't you want to reward loyal customers of your restaurant or even your food truck with a "phygital" experience of your brand?

Collectible NFTs are the most popular - making industries like fitness and nutrition fun and lucrative industries to leverage NFTs for reward programs, product promotion, and most importantly - brand awareness. Millennials and Gen-Zers dominate the blockchain and are increasingly active on Web3. Will your products be accessible to the buying power these two groups of individuals possess? NFTs could be your business's gateway to the virtual experience that consumers are seeking more and more.

Other industries that have the potential to generate a high level of revenue by incorporating NFTs into their marketing strategy are product and service businesses. Omnichannel marketing strategies can reach new heights by delivering a virtual aspect to the buying process or uniquely utilizing NFTs to connect with your target audience.

Rihanna's Fenty line had a presence in the Metaverse at MVFW - demonstrating this so-called "trend" is actually the evolution of business. Tommy Hilfiger joined her, and so did Gucci - your business could be next!

NFTs and Phygital experiences in business are not just for the “big names”. There are digital fashion designers that live next door to you. There are personal brands owned by people you passed in Starbucks who are leveraging NFTs and the evolution of technology to empower their businesses. 

If you're interested in learning more about incorporating NFTs into your marketing strategy to increase brand awareness, reward customer loyalty, provide an enhanced buying experience, and generate additional revenue for your business, let’s connect!

My mission is to educate and empower businesses with creative content, futurist strategies, and cutting-edge technology that will help exceed business goals, now and in the years to come while demonstrating my appreciation for creatives and the evolution of art by creating relationships between businesses and NFT artists.